Research Areas
Marketing Ethics and Social Responsibility
Research Projects
[1] Research on the Competitiveness of Chinese Refining Enterprises
[2] Research on Economic Early Warning System of Changqing Oilfield
Publications
[1] Discerning ethical challenges for marketing in China[J]. Asian Journal of Business Ethics, February 2012. (DOI 10.1007/ s13520- 011-0014-0)(coauthored with Professor Georges Enderle, University of Notre Dame, USA)